What’s Moo?

Check out what’s new in 2019!

The Tour of America’s Dairyland presented by KwikTrip has an 11 year history of creating friendships while offering a variety of racing options. Nowhere in the USA can you find 11 consecutive days of great quality crit races all within an average drive time of 30-45 minutes of each other.  With ToAD largely centered in and around Milwaukee, America’s “Fresh Coast,” there is no shortage of things to do and see.

New for 2019, the 6 day Masters 1/2/3 50+ Series p/b Ovation Hand Institute, to attract more 40+ guys a shortened Masters 1/2/3 40+ Series also presented by Ovation Hand Institute, our 4 days of handcycling, including the Associated Bank Handcycle Classic presented by Body Mechanics omnium, and of course 7 race categories serving all licensed racers! Also new to 2019 is our Lowlands Lion Prime Sprint Competition which will take place all 11 Days! Finally, back by popular demand our Cat 2/3 Race!

Registration is open.

As is tradition, we are again offering copious amounts of Nature’s Touch Chocolate Milk served daily, overall leaders jersey competitions, various PRIME-a-pa-MOO-za’s in several of our host cities, Waterford framesets, much sought after handcrafted trophies, lots of sponsor swag, generous prize purses equally shared between our women and men and of course, our coveted cheese ”wheels” for those who make it to that top step on the podium after 11 days of grueling battles!