Our exclusive, one-of-a-kind title sponsorship is now available for a limited time!
The Tour of America’s Dairyland is one of the most popular competitive race series in the country, drawing talent and spectators from around the globe and showcasing Wisconsin’s cities and communities.
Our interactive, multi-day celebration of cycling provides an unmatched experience for racers, spectators, and sponsors. It’s more than cycling – it’s 11 massive neighborhood block parties complete with entertainment and family fun.
Get in touch with our team to learn more about how we can put your brand at the center of the action.
Highlight your brand
to thousands of highly engaged fans
Tour of America’s Dairyland is the perfect opportunity to showcase your brand to highly engaged fans from around Wisconsin and the world with 11 days of repeat exposure in 11 unique WI communities.
100000+
Spectators
5000+
Professional/Amateur Racers
18
Participating Countries
42
Participating States
110+
Races across 11 Unique WI Communities
11
Straight Days of Repeat Brand Exposure
Benefit from
powerful, multi-channel, multi-day exposure
Our title sponsor receives top-tier visibility and naming rights across every aspect of our event:
- Exclusive brand integration with the Tour of America’s Dairyland name and logo
- Top billing across all event branding, marketing, and messaging
- Prominent logo placement at start/finish lines, podium backdrops, dasher boards, pace cars, jumbotron, and more
- Daily mentions on the PA system
- On-site activation space
- Brand ambassador engagement and SWAG distribution
- In-person interviews, B2B connections, and meet & greets
- Leaders jersey branding
- VIP access to premier race viewing areas
- Features across social media, email marketing, event photography, and website
- Year-round digital exposure beyond race week
- Custom sponsorship opportunities are also available
Join an Elite Group of Partners
and Lead the Pack
“Our sponsorship with ToAD gave us great visibility in a family-friendly setting that brings so many people together, riders and non-riders alike. We could not be more pleased with the partnership and look forward to many more race seasons to come.”
Andy Narrai
Chief Marketing Officer
Reinhart Law
“From planning to activation, M3’s inaugural sponsorship of ToAD was a success. The entire team is invested in bringing a world-class cycling experience to riders, communities and fans and is equally committed to providing sponsors with opportunities for active engagement.”
Ryan Barbieri
Executive VP Employee Benefits
M3 Insurance
“The ToAD team goes out of their way to introduce me to key decision makers who help provide excellent return on investment, creating a synergized, lasting relationship I hope to continue for many years to come.”
Claire Sayle
National Sales Manager
JAKROO Custom Apparel
Get ready to connect
with thousands of highly engaged fans.
Showcase your brand at one of Wisconsin’s most anticipated summer events and the largest cycling series in the country!
Contact us to learn more and secure your title sponsorship today.
Bill Koch, Executive Director
bkoch54@toadinfo.com
