Day 8: June 23, 2022

The Great Brady St. Bike Race

Benefitting ADHD America

Experience Brady Street on Race Day

Brady Street is located in the heart of Milwaukee’s lower east side. It is a vibrant and historic street that offers myriad food and beverage options, along with trendy and unique shops. The Great Brady Street Bike Race is a challenging course that will offer several exciting turns, and opportunities for viewers to cheer on the racers. In addition to the traditional races there will be the Valentine’s Coffee kids race and the brand new Tarbender 200 race that will include some of Brady Street’s most popular bartenders and regulars. Post-race join us for the Tour de Flats bar crawl – it’s the perfect way to celebrate the first ever bike race on Brady Street!

Valentine Coffee’s Kids Race

At 6:05pm The Great Brady St Bike Race will hold a kids race. All children between the ages of 2 to 13 are welcome to join and ride the course the pros use. Sign up below– bike and helmet are required. Many thanks to our Kids Race sponsor, Valentine Coffee!


Schedule of Events

Race Time Category Length
10:45am – 11:10am Junior 9-12 Girls, Boys
Junior 13-14 Girls, Boys
25 min
11:20am – 11:55am Cat 4 Men
Junior 15-16 Cat 4 Boys
Junior 17-18 Cat 4 Boys
35 min
12:05pm – 12:40pm Cat 4/N Women
Junior 15-16 Cat 4/N Girls
Junior 17-18 Cat 4/N Girls
35 min
12:50pm – 1:40pm Cat 2/3 Men 50 min
1:50pm – 2:40pm Cat 2/3 Women
Junior 15-16 Cat 2/3 Girls
Junior 17-18 Cat 2/3 Girls
50 min
2:50pm – 3:40pm Masters 40+ Cat 1/2/3
Masters 50+ Cat 1/2/3
50 min
3:50pm – 4:40pm Junior 15-16 Cat 1/2/3 Boys
Junior 17-18 Cat 1/2/3 Boys
50 min
4:50pm – 6:05pm Pro 1 Women
Cat 2 Women
75 min
6:05pm – 7:15pm Valentine Coffee’s Kids Race
Tarbender 200
70 min
7:15pm – 8:30pm Pro 1 Men
Cat 2 Men
75 min

Race Map

Brady Street 2022 Race Map

More Information


We’d love to have you join our tremendous volunteer crew and become a part of our ToAD family at the largest competitive road cycling event in the U.S. You can help us make it the BEST event too!Volunteer Sign Up

Parking & Directions

The Brady Street BID appreciates that this event will close streets in the area for the day and that this will require working with our neighborhood residents. Residents within the race zone will be asked to move their cars outside of the race zone before 8:30am on Thursday, June 23, and street will reopen by 10pm Thursday evening. An access road will be made available at E. Hamilton Street that will allow cars to move in and out of the race zone in between races. Below is a map of the race area.

Explore Brady Street

Brady St. is an ethnically diverse community near downtown Milwaukee and within easy walking distance to the shore of Lake Michigan. It was named after James Jopham Brady, a New York City attorney who stood up for civil rights, around 1840. Brady St. is an architectural tapestry of buildings constructed mostly between 1860 and 1930, creating a distinctive neighborhood that was home to early Polish, German and Irish immigrants. In the 1930’s it became more predominantly Italian; some of the businesses still bear the names of these pioneering Italian families today. In the 1960’s, Brady St. became Milwaukee’s very own “Haight-Ashbury” complete with flower children, peace and love, underground political publications and the infamous hippie-fest known as Brady St. Days. Today it is still known for its diversity with a unique mix of specialty shops, ethnic cuisine, cool coffee shops, chic salons and a vibrant nightlife.

Great Brady Street Bike Race | Brady Street BID

Race Sponsors

Local Contacts

Rachel Taylor
Executive Director of the Brady St BID