About TOAD

11 Years of world-class bike racing in the books

The Tour of America’s Dairyland presented by KwikTrip launched in 2009 when several Milwaukee-area cycling enthusiasts, among them Billy Ochowicz and Tom Schuler, came together to start what was then a five-day road cycling race. They were united by the belief that everyone should have access to a world-class bicycle racing experience.

Since then, the series has grown to 11 straight days in 11 different communities throughout Southeast Wisconsin, making it the largest competitive road cycling series in the nation. Each year we welcome nearly 1,100 male and female pro and amateur athletes from more than 40 U.S. states and 15 countries, with an average of 450 racing daily. Nearly 20 percent of those raced in the Masters (ages 40 and up) categories.

ToAD has become one of the most popular race series internationally earning an outstanding reputation for participant, spectator and sponsor experiences. In the 2017 post-race survey, 98.5 percent of riders said they would recommend ToAD to a friend or a teammate and 97 percent said they plan to race ToAD again.

Follow us on social

So you don’t miss a beat.

Star Power

We are honored each year to have elite Pro cyclists roll up to our starting line, including Matt Busche (USAC Pro Road Winner), Brent Emery (former U.S. Olympian), Katie Compton (14-time U.S. Cyclocross National Champion), Dan Holloway (U.S. Olympic track team), and Coryn Rivera (holder of 71 U.S. National titles in road, track, cyclocross and MTB; only American to win the Tour of Flanders).

Recognizing 11 Years of Partnership

We couldn’t have made the past 10 years as successful as they’ve been without the amazing sponsors, people and host cities that have been with us from the beginning. THANK YOU!


  • Marcie Weiss – She got her start managing results as 16-year old and now oversees the complexities of registration and shares with us her USAC officiating wisdom. We’d be lost without Marcie.
  • Todd Busteed – The guy who puts so much energy in due diligence pre-race and an enthusiastic approach to each and every sponsor, Todd views himself
    as one of us and is always willing to stand by our side as we prepare for the series each year.
  • Brad Sohner – That voice. That energy! That love for chocolate milk! That Brad Sohner; he’s the bomb of race voices.
  • Jay Baumeister – Willing to go the extra mile and always there! Tenspeeds has been our provider of staging and barricades. We’ve worked closely with Jay on various fronts over the years and you’ll not find a better friend to also call a supplier.