Milwaukee, WI, June 1, 2020 — With great regret and disappointment, ToAD partners, staff, host cities and sponsors have made the difficult decision to postpone the 12th edition of Tour of America’s Dairyland presented by Kwik Trip until June 17 – 27, 2021.
“While Wisconsin has slowly started to re-open, our collective ability to determine how best to keep our generous series sponsors, amazing racers, dedicated staff, and loyal fans healthy and safe as COVID-19 evolves remains incredibly uncertain” said ToAD Executive Director Bill Koch. “ToAD has built our reputation and success the past 11 years by delivering world class bike racing and outstanding community celebrations, and we promise to build upon that success into the future.”
Koch noted rider, host community, and sponsor support has been unwavering as ToAD staff and host communities continued to monitor, plan and held onto hope that a 2020 series would be possible. “We are incredibly grateful to everyone for their patience as we continued to monitor, plan and held onto hope that we could make 2020 possible. Focusing now on an even greater 2021 is the best path forward.”
Riders who took advantage of early on-line registration will be offered the option of a credit for next year or a refund if they so choose. ToAD features criterium-style bike races daily in different communities. Last year more than 100,000 spectators attended the series which featured more than 5,000 entries from nearly 1,000 racers including professionals, Olympians, and amateurs. About 70 percent came from outside of Wisconsin including 15 countries.
“Together with our host communities and sponsors, we cannot wait to welcome our riders back to Tour of America’s Dairyland in 2021,” Koch said. “ToAD 2021 will truly be a celebration of racing, wellness and community.”
Press Contact: Pam Kassner, email@example.com, 414-510-1838
Marketing Director: Alissa Weber, firstname.lastname@example.org, 262-388-1343