Tour of America’s Dairyland presented by Kwik Trip gains in international prestige with racers from more than a dozen countries arriving in Milwaukee next week

Racers from more than a dozen countries, including Germany, France, Australia and New Zealand, start to arrive in Milwaukee next week. They’ll join cyclists from more than 40 U.S. states. The Japan Cycling Federation (JCF) team includes six men and three women. Most are World Cup and Asian Championship medalists who competed at the 2018 World Championships. The team includes two men that compete professionally for Team Bridgestone.

“ToAD is an event that many athletes have spoken to me about as part of a strong North American circuit. The level of competition each year seems to be getting higher and higher and we’re hoping to find a really tough series,” said Ian Melvin, Track Endurance Coach with the Japanese Olympic Committee. “ToAD offers a fantastic opportunity to get a big block of back to back high-level race days. Our number one goal is to work hard every day.  Results are nice but this is the start of our final preparation towards the 2018 Asian games in August.”

The JCF team will stay at Marquette University, a ToAD housing partner. Besides the ToAD races, the team’s schedule includes supplemental road training and strength and conditioning sessions. “So, it’ll be a tough two weeks for our riders. If ToAD proves to be as good as an investment as I’m hoping, we’ll be back next year and then hopefully can expand our U.S. riding calendar,” Melvin added.

“Attracting international teams and riders of the caliber of Japan Cycling Federation is a testament to the global reputation ToAD and southeastern Wisconsin have earned as a destination for world-class cycling and bike racing,” said ToAD Executive Director Bill Koch. “Overall, participant registration for ToAD is up substantially for 2018, and together with our host cities, we’re ready to welcome thousands of racers and spectators each day.”

This year cyclists will race in Kenosha, East Troy, Grafton, Waukesha, West Bend, Janesville, Port Washington, Shorewood, Bay View, Downer Avenue on Milwaukee’s East Side and Wauwatosa. The famed Downers Avenue race will be live streamed on USACRITS.TV June 30th.

ToAD was started in 2009 and extends the legacy of multi-day bike racing that first started in Wisconsin in the late 1960’s. It has become one of the most popular bike race series in the sport.  Many of the sport’s top professionals have raced on the streets of Wisconsin including Cadel Evans, Greg Lemond, Eric Heiden, Katie Compton and Coryn Rivera.

To see the full list of ToAD 2018 dates and cities, click www.tourofamericasdairyland.com.

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Images and logos available at:

Advance Media Contact:
Pam Kassner, 414-510-1838, pam@superpear.com

Day of Events/Onsite Media Contacts:
Erin Ninmer 414-331-3914, Bill Koch 414-534-4501