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Win with Chocolate Milk
- 8th Annual Tour of America’s Dairyland Race Cities Announced
- Two ToAD Dates on 2016 NCC Schedule
- Latest News Archive
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
Tour of America's Dairyland (ToAD) presented by Wisconsin Milk Marketing Board offer high-energy cycling action featuring Pro and Amateur racers from around the world. On most days, the races, showcasing male and female riders of different age and skill levels, will run almost non-stop from 11:00am to 7:30pm.
Think cycling is a snooze? You're wrong! The final event of each day, the Men's Pro Race, will feature speeds exceeding 35mph! Think you don't know anything about cycling and you'd just be bored! Again, errrrrrrrr, wrong! Todd Busteed and Brad Sohner, ToAD's professional announcing team, not only keep you updated as a race is happening but they educate you on the sports of cycling...so you understand the sports team dynamic. And they'll keep you entertained...you ask anyone who's been to a ToAD race! Last year, Brad downed 100 cartons of Wisconsin chocolate milk over the course of 11 days, and Todd was interviewing Dachschunds on the winner's podium.
But ToAD is more than cycling...it's a massive neighborhood event complete with entertainment, family fun, and kids activities. And it's FREE to come and watch. So grab a cowbell, and come be an instant fan! Experience communities you've never before been or get to know your own Downtown a little better. Enjoy a hot cup of this, a cool sip of that, a taste of local culinary creation, and spend some time seeing what the local merchants have to offer!
Tour of America's Dairyland presented by Wisconsin Milk Marketing Board...come experience the fun first-hand!