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Chocolate Milk is the perfect refueling beverage for fluid, protein and carbs.It takes 12 pounds of milk to make one gallon of ice cream and 10 pounds of milk to make one pound of cheese.According to the NPD Group’s National Eating Trends In-Home Database, the top five ice cream flavors are vanilla, chocolate, strawberry, chocolate chip and butter pecan.Wisconsin cheesemakers produce more than 2.6 billion pounds of cheese each year. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the US, Germany and France, and just ahead of Italy.Average milk production per Wisconsin cow each year is 20,625 pounds (or 2,398 gallons). That’s enough for 38,372 8 oz. glasses of milk from just one cow!Wisconsin produces more than 600 different varieties, types and styles of award-winning cheeses. Wisconsin Cheese wins more awards than any other state or nation.The first ice cream sundae was served in Two Rivers, Wis. in 1881. George Hallauer, a customer at Edward C. Berner’s soda fountain in Two Rivers, asked Edward to top off his dish of ice cream with the chocolate sauce used for chocolate sodas. The new concoction caught on and was originally offered only on Sundays.The average American eats nearly 33 pounds of cheese each year – twice as much as in 1975 – and will consume about one ton of cheese during a lifetime! Per capita cheese consumption is projected to grow to more than 34 pounds by 2019.With nearly 33 pounds per capita consumption in 2009, the United States ranks far behind many European countries for per capita consumption of cheese. Greece ranks 1st with 72 pounds per capita and France is 2nd with 53 pounds per capita.If people ate like cows, they would have to eat about 360 cheeseburgers and drink 400 to 800 glasses of water every day.Wisconsin’s diverse dairy business accounts for more than 1/5th of the nation’s total dairy exports.Wisconsin produces an average of nearly 2.2 billion pounds of milk each month!The average dairy cow weighs about 1,400 pounds, which is approximately the same size as Alaska’s record-breaking polar bear.One of the biggest contributors to the outstanding taste of Wisconsin Cheese is the state’s rolling pasturelands. Full of prairie grasses, clover and wildflowers, the grass is less acidic than that in other parts of the country, creating more complex and nuanced cheeses.Wisconsin is home to 211 dairy plants – including 126 plants manufacturing Wisconsin cheese.Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills. By 1850, Pickett and other Wisconsin farmers were producing 400,000 pounds of cheese and 3,634,000 pounds of butter.Wisconsin produces 48% of all specialty cheeses in the nation. In addition, 90% of Wisconsin cheese is sold outside of our state’s borders in major markets all across the country, bringing millions of dollars back into our economy.Wisconsin has about 1,200 licensed cheesemakers – more than any other state!Wisconsin cheesemakers produce more than 600 different varieties, types and styles of cheese.In the 2011 U.S. Championship Cheese Contest, Wisconsin won 60% of all awards given, including the top three awards – U.S. Champion, and First and Second Runner-Up.Wisconsin cheesemakers have claimed the Best of Show award at the annual American Cheese Society Judging & Competition 7 times since 1998.In 1921, Wisconsin became the first state to establish cheese-grading standards to ensure consistent quality and flavor.The average American eats nearly 33 pounds of cheese each year—more than twice as much as in 1975—and will consume about one ton of cheese during a lifetime! Per capita cheese consumption is projected to top 34 pounds by 2019.Wisconsin is the nation's largest producer of Cheddar cheese. The state also leads in production of Limburger, Muenster, Parmesan, Provolone and Romano.Colby cheese is a Wisconsin original, invented in Colby, Wisconsin in 1874.Brick cheese was invented in Wisconsin in 1875 and was named for its shape and for the fact that cheesemakers originally used bricks to press the moisture from the cheese.Wisconsin's dairy industry contributes $26.5 billion a year to the state's economy. This translates into an industry which fuels the state's economy at more than $50,000 per minute.Dairy is the largest segment of Wisconsin's $59 billion agriculture industry. The dairy industry accounts for almost 40% of all Wisconsin agriculture jobs, employing 146,200 people in the state.The average Wisconsin dairy cow generates more than $20,000 a year in economic activity. These dollars circulate throughout the local community, helping to support schools, roads and local businesses.Wisconsin leads the nation in both the number and diversity of dairy farms. Our more than 12,000 dairy farms include rotational grazing operations, organic producers, and conventional dairy operations of all sizes.Over 99% of Wisconsin's farms are family owned. Many of our dairy farms have been in operation for generations, and are continuing to involve the next generation of family members.There are over 300 different career options associated with the dairy business – making dairy an excellent choice for young people in our state.Wisconsin is the first state to establish a dairy research center (1986). The Wisconsin Center for Dairy Research, located at the University of Wisconsin-Madison, helps companies develop new dairy products, new uses and new technologies.
Dairy Days of Summer
Latest News
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- 2012 Tour of America’s Dairyland Schedule Announced; Title Sponsor Renews
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Frequently Asked Questions
For definitions of various cycling terms, please visit the Cycling Talk section.
Is there a race in every city every day?
No. The Tour of America's Dairyland travels to different cities. Take a look at our Race Schedule for more information.
What time do the races start, and how late do they go?
Start and end times vary by city. Find more information about start times at our Race Schedule.
Can I come watch at any time of the day, or will roads be closed off?
Yes, bring family and friends to enjoy the racing and festivities at any time of the day. While some roads may be closed for the safety of riders and spectators, there will be ample, clearly marked parking.
Will I have access businesses and restaurants during the races?
Yes. While some roads may be closed for the safety of riders and spectators, there will be ample, clearly marked parking as well as clearly marked "Safe Crossing" areas.
Where do I park?
There will be ample, clearly marked parking. Closer to race day, host cities will post directions to and locations of their respective parking areas here.
How much does it cost to attend these races?
The Tour of America's Dairyland is a FREE event for spectators. Enjoy FREE high energy cycling action as well as live entertainment and safe, organized, family activities.
Can I cross the cycling route anywhere I want?
For the safety of cyclists and spectators, there will be clearly marked and manned "Safe Crossing" zones. For everyone's safety, please cross only in these areas at times when volunteers deem it is OK to cross. Cyclists travel at a high rate of speed, and while you may not see any cyclists at quick glance, they can come around a corner and be in front of you in no time.
Are there only certain areas where I can watch the races? And is there a best area to watch?
Many spectators like to watch the race near the starting/finish area because of the high level of excitement, particularly at the finish. This is also where the Awards Podium is. However, if that area is too crowded for your liking, we encourage you to walk along the course and cheer on the riders from different areas. Your vantage point will be just as good as if you were at the Finish line, and racers need support and motivation along the entire course!
Can I bring my own food and beverage?
While this is an open, free event, you can bring your own food and beverage; however, we encourage you to support your community by trying cuisine offered by local restaurants. Many local businesses and restaurants will have Series specials during the event.
Can I offer riders water as they ride by?
For the safety of the riders and spectators, please do not reach out to offer riders water and food as they ride by. While it's considerate of you to think of them, they will actually be racing by at a very high rate of speed, and even the slightest sudden movement or obstacle can cause an accident. Rest assured, the riders are prepared with proper water and nutrition.
Can I take photos?
Yes, you may take photos.you'll be amazed by the rainbow of colors from all the jerseys! However, please refrain from jump out onto the race course and leaning forward over the barricades as riders approach to take your photos. This puts you, other spectators and the racers in harm's way. Photos will also be available on the Tour of America's Dairyland website www.midwestcyclingseries.com upon completion of each race day.
Can I get riders autographs?
Cyclists are very approachable; however, please keep in mind that prior to their race, they may be in mental preparation. If they appear to be in such a zone, please respect their privacy, and seek them out after the race.
What should I wear?
Wear whatever casual clothing you are comfortable in. Being Wisconsin in early summer, the temperature may change and elements may surface without notice so we'd recommend you bring a jacket, cap and sunscreen for protection, and perhaps even an umbrella or slicker. Riders will race in the rain, as long as lightning is not present and race officials deem the race course to be safe.
What kind of live entertainment and family activities will there be?
Each host city will have its own free unique entertainment and family activities. Please check back often for new event listings here.
I still have more questions!
Email us at info@midwestycyclingseries.com. We look forward to hearing from you!




