Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
Frequently Asked Questions
For definitions of various cycling terms, please visit the Cycling Talk section.
Is there a race in every city every day?
No. The Tour of America's Dairyland travels to different cities. Take a look at our Race Schedule for more information.
What time do the races start, and how late do they go?
Start and end times vary by city. Find more information about start times at our Race Schedule.
Can I come watch at any time of the day, or will roads be closed off?
Yes, bring family and friends to enjoy the racing and festivities at any time of the day. While some roads may be closed for the safety of racers and spectators, there will be ample, clearly marked parking.
Will I have access businesses and restaurants during the races?
Yes. While some roads may be closed for the safety of racers and spectators, there will be ample, clearly marked parking as well as clearly marked "Safe Crossing" areas.
Where do I park?
There will be ample, clearly marked parking. Closer to race day, host cities will post directions to and locations of their respective parking areas here.
How much does it cost to attend these races?
The Tour of America's Dairyland is a FREE event for spectators. Enjoy FREE high energy cycling action as well as live entertainment and safe, organized, family activities.
Can I cross the cycling route anywhere I want?
For the safety of cyclists and spectators, there will be clearly marked and manned "Safe Crossing" zones. For everyone's safety, please cross only in these areas at times when volunteers deem it is OK to cross. Cyclists travel at a high rate of speed, and while you may not see any cyclists at quick glance, they can come around a corner and be in front of you in no time.
Are there only certain areas where I can watch the races? And is there a best area to watch?
Many spectators like to watch the race near the starting/finish area because of the high level of excitement, particularly at the finish. This is also where the Awards Podium is. However, if that area is too crowded for your liking, we encourage you to walk along the course and cheer on the racers from different areas. Your vantage point will be just as good as if you were at the Finish line, and racers need support and motivation along the entire course!
Can I bring my own food and beverage?
While this is an open, free event, you can bring your own food and beverage; however, we encourage you to support your community by trying cuisine offered by local restaurants. Many local businesses and restaurants will have Series specials during the event.
Can I offer racers water as they ride by?
For the safety of the racers and spectators, please do not reach out to offer racers water and food as they ride by. While it's considerate of you to think of them, they will actually be racing by at a very high rate of speed, and even the slightest sudden movement or obstacle can cause an accident. Rest assured, the racers are prepared with proper water and nutrition.
Can I take photos?
Yes, you may take photos.you'll be amazed by the rainbow of colors from all the jerseys! However, please refrain from jump out onto the race course and leaning forward over the barricades as racers approach to take your photos. This puts you, other spectators and the racers in harm's way. Photos will also be available on the Tour of America's Dairyland website www.midwestcyclingseries.com upon completion of each race day.
Can I get racers autographs?
Cyclists are very approachable; however, please keep in mind that prior to their race, they may be in mental preparation. If they appear to be in such a zone, please respect their privacy, and seek them out after the race.
What should I wear?
Wear whatever casual clothing you are comfortable in. Being Wisconsin in early summer, the temperature may change and elements may surface without notice so we'd recommend you bring a jacket, cap and sunscreen for protection, and perhaps even an umbrella or slicker. Racers will race in the rain, as long as lightning is not present and race officials deem the race course to be safe.
What kind of live entertainment and family activities will there be?
Each host city will have its own free unique entertainment and family activities. Please check back often for new event listings here.
I still have more questions!
Email us at firstname.lastname@example.org. We look forward to hearing from you!