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Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $21,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, employing 146,000 people across 300 different careers.Wisconsin is currently home to 1.27 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 21,693 pounds (or 2,522 gallons). That’s more than 40,300 8-ounce glasses of milk from just one cow – enough for you to drink 110 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 2.8 billion pounds of cheese in 2013; 52.6 million pounds more than 2012. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., Germany and France, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.
Tour of America's Dairyland (ToAD) presented by Wisconsin Milk Marketing Board features professionally produced bike races open to multiple categories of racers across Wisconsin communities dotted with dairy farms. The 2013 schedule will feature four days of racing on the USA Cycling NCC Calendar, nine criteriums and two road races.
In the ToAD omnium, there is an overall points competition as well as handsome cash purses, awesome primes and daily winner's jerseys along with category specific jerseys.
In 2011, Tour of America's Dairyland awarded over $130,000 in cash and primes to racers of multiple categories, including $31,000 in the Becker Law Women's Series and $6,000 Ben's Ultra Prime at the ISCorp Downer Classic. The top prize of the $10,000 Pro Men's Team Competition powered by 5-hour ENERGY was awarded to Aerocat, whose Serghei Tvetcov took home the coveted yellow and white cowprint Wisconsin Milk Marketing Board Overall jersey. Laura Van Gilder of Mellow Mushroom claimed the Overall Pro Women's title and joined her teammates in celebrating the Overall Pro Women Team Competition victory. Claiming the Oarsman Capital Cat 2 Amateur Green Jerseys were James Bird (ISCorp) and Kelley Hess (Team KENDA).
The Wisconsin Milk Marketing Board has been the presenting sponsor of the Tour of America's Dairyland since the pro-am cycling event's beginning in 2009. Over 9,000 cartons of chocolate milk were chugged by ToAD racers as a recovery drink in 2011.