Tour of America's Dairyland Dates and Executive Director Announced; Historic Downer Avenue Event Part of Series

MILWAUKEE, WI - December 3, 2008 - Jack Hirt, former executive director of the Bike Federation of Wisconsin (BFW), has been named Tour of America's Dairyland Executive Director by founders of the new professional cycling series, which will showcase 10 Wisconsin cities in 11 days, June 18-28, 2009.

Hirt recently stepped down from his role as BFW Executive Director to lead and manage a new statewide BFW advocacy initiative aimed at making Wisconsin the most bicycle-friendly state in the U.S. by working with officials at the local, regional and national levels to institute stronger bike-friendly laws and law enforcement.

"Jack has a stellar reputation of tirelessly promoting cycling and cyclist rights in the state," says Ochowicz. "He shares our goal of promoting cycling as a healthy and environmentally-friendly lifestyle, and with the new Tour of America's Dairyland, the sport, athletes, host cities, sponsors and spectators all benefit.Jack will see to it; he gets the big picture."

Continues Ochowicz, "We will work with our host cities, athletes and sponsors to create fun, safe, family-friendly race days which will include a well-managed schedule of races across all categories, live entertainment and family activities."

The complete line-up of race cities, along with major sponsors, will be announced in early 2009; however, the historic Downer Avenue bike race in Milwaukee is a confirmed stop on the Tour of America's Dairyland as are the Wisconsin cities of Fond du Lac, Manitowoc and Sheboygan.

Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.midwestcyclingseries.com.

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For more information, please contact:

Jack Hirt
Executive Director, Midwest Cycling Series
Cell: 414.943.6927
jackhirt@midwestcyclingseries.com