Tour of America's Dairyland Offers Bicyclists Opportunity to Race on Closed Road Course

Milwaukee, WI – Competitive bicyclists will have the opportunity to race on one of North America's premiere closed road courses during the 2010 Tour of America's Dairyland Pro Bicycling Series presented by Wisconsin Milk Marketing Board, held June 17-27, 2010. Day 5 of the omnium bicycle race, which will travel to 11 Wisconsin cities, will take racers to Elkhart Lake's meticulously paved four-mile, 14-turn Road America race track, which has hosted auto and motorcycle races including the American LeMans Series and vintage car events since 1955. The Elkhart Lake Road Race at Road America will take place on June 21, the day after the track hosts a NASCAR Nationwide weekend.

"We're all going to be like big kids at Road America...such a rare opportunity to race two wheels on a track where so many historic four-wheel moments have been made," said Paul Weaver, co-founder of Midwest Cycling Series, LLC, the Tour's promoter. "The road surface is in impeccable condition, and the course will be safe and completely closed off to public traffic."

"Last TOAD [Tour of America's Dairyland], everyone was talking about the massive inclines at Blue Mounds," continued Weaver. "This year, the bragging rights will be tied to the challenging Road America course, complete with its three-quarter mile climb to the finish."

The course features numerous elevation changes and unique twists including the infamous "kink" turn on the backside.

Interested racers are encouraged to sign up early as there are caps on registration and some categories are nearing capacity. Advance registration will remain open on SportsBaseOnline until June 13, 2010. Riders who have already signed up should take note that the start times have moved up: http://www.tourofamericasdairyland.com/schedule/elkhart-events.php. Spectators can take in this rare opportunity to watch men and women pro and amateur cyclists compete on the Road America Track for free. Concession stands will be open and offering a wide variety of palate-pleasing selections.

The second road race of the 2010 Tour of America's Dairyland will take place June 24, in Greenbush, Wis., partially through the scenic Kettle Moraine State Forest.

Pro and amateur racers of multiple categories including Women Cat 3/4, Pro Women 1/2/3, Cat 4/5, Cat 3, Masters 1/2/3/ 35+, Masters 4/5 35+, and Pro Men 1/2 will compete for over $105,000 in cash and primes in the 2010 Tour of America's Dairyland. Opening night on June 17 at the Shorewood Criterium Cycling Classic will feature Men and Women Pro races only.

In addition to Greenbush and Elkhart Lake's Road America, other Wisconsin communities hosting criteriums in the second year of the Tour of America's Dairyland include Shorewood, Thiensville, Grafton, Appleton, Sheboygan, Waterloo, Fond du Lac, Downer Avenue on Milwaukee's Eastside, and Waukesha.

The high energy of the bicycling action will be complemented in most communities by family-friendly activities, entertainment, official Tour merchandise benefiting Racers Against Childhood Cancer (RACC), plenty of food and drink from local vendors, and much more.

Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.tourofamericasdairyland.com.

About Midwest Cycling Series, LLC

Midwest Cycling Series, LLC, organizers of the Tour of America’s Dairyland, June 17-27, 2010, comprises five avid cyclists and successful entrepreneurs including U.S. Cycling Team Olympian and Team Sports, Inc. President Tom Schuler, Olympic Road Race Trials qualifier and former Nova Cycle Sports Foundation President Bill Ochowicz, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, and Paul Weaver, founder of one of Wisconsin's longest running multi-sport teams, Team Geargrinder. Executive Director Jack Hirt, former executive director of the Bike Federation of Wisconsin, leads day-to-day operations.

About Wisconsin Milk Marketing Board

Wisconsin Milk Marketing Board, a nonprofit organization funded by the Wisconsin dairy producers, promotes the awareness and consumption of milk, cheese and other dairy products made in America’s Dairyland.

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2009 Video/Photographs available upon request.

For more information, please contact:

Lisa Downey
Marketing Communications, Tour of America’s Dairyland
Phone: 415.786.2817
lisadowney@midwestcyclingseries.com