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FOR IMMEDIATE RELEASE
Tour of America's Dairyland Offers Limited Time Discount on 6-Pack Race Registration
Milwaukee, WI – This June 17-27, 2010, competitive pro and amateur races will have the opportunity to compete for over $105,000 in cash and primes during the Tour of America’s Dairyland omnium bicycle race across 11 Wisconsin communities. As added incentive, event promoter Midwest Cycling Series has announced that now thru May 15, riders registering for a 6-pack of races will receive a $20 instant discount at online checkout on SportsBaseOnline.
Aside from opening night on June 17 at the Shorewood Criterium Cycling Classic, which will feature Men and Women Pro races only, all days of the Tour will feature races from multiple categories including Women Cat 3/4, Pro Women 1/2/3, Cat 4/5, Cat 3, Masters 1/2/3/ 35+, Masters 4/5 35+, and Pro Men 1/2.
Racers are encouraged to sign up early as there are caps on registration and some categories are nearing capacity for some dates. General advance registration will remain open on SportsBaseOnline until June 13, 2010.
The 2010 Tour of America’s Dairyland presented by Wisconsin Milk Marketing Board will feature two road races in Greenbush and the historic Road America closed track in Elkhart Lake as well as nine criteriums in Shorewood, Thiensville, Grafton, Appleton, Sheboygan, Waterloo, Fond du Lac, Downer Avenue on Milwaukee's Eastside, and Waukesha.
The high energy of the bicycling action will be complemented in most communities by family-friendly activities, entertainment, official Tour merchandise benefiting Racers Against Childhood Cancer (RACC), plenty of food and drink from local vendors, and much more.
Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.tourofamericasdairyland.com.
About Midwest Cycling Series, LLC
Midwest Cycling Series, LLC, organizers of the Tour of America’s Dairyland, June 17-27, 2010, comprises five avid cyclists and successful entrepreneurs including U.S. Cycling Team Olympian and Team Sports, Inc. President Tom Schuler, Olympic Road Race Trials qualifier and former Nova Cycle Sports Foundation President Bill Ochowicz, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, and Paul Weaver, founder of one of Wisconsin's longest running multi-sport teams, Team Geargrinder. Executive Director Jack Hirt, former executive director of the Bike Federation of Wisconsin, leads day-to-day operations.
About Wisconsin Milk Marketing Board
Wisconsin Milk Marketing Board, a nonprofit organization funded by the Wisconsin dairy producers, promotes the awareness and consumption of milk, cheese and other dairy products made in America’s Dairyland.
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2009 Video/Photographs available upon request.
For more information, please contact:
Lisa Downey
Marketing Communications, Tour of America’s Dairyland
Phone: 415.786.2817
lisadowney@midwestcyclingseries.com