Registration Now Open for 11-Day Tour of America's Dairyland Cycling Series

Milwaukee, WI – Registration is now open for the 2010 Tour of America's Dairyland presented by Wisconsin Milk Marketing Board, an omnium bicycle race across 11 Southeastern Wisconsin cities, June 17-27, promoter Midwest Cycling Series has announced.

Pro and amateur racers of multiple categories including Women Cat 3/4, Pro Women 1/2/3, Cat 4/5, Cat 3, Masters 1/2/3/ 35+, Masters 4/5 35+, and Pro Men 1/2 will compete for over $105,000 in cash and primes in the 2010 Tour of America's Dairyland. Racers of all seven categories will have the opportunity to participate 10 consecutive days, June 18-27, across eight criteriums and two road races. Opening night on June 17 at the Shorewood Criterium Cycling Classic will feature Men and Women Pro races only.

"There are some serious incentives being offered in this year's Tour of America's Dairyland," said Tom Schuler, Olympic cyclist and co-founder of the Tour. "With over $105,000 in cash and primes up for grabs for pros and amateurs, I think the spectators lining the streets will be in for some exciting competitive racing."

Larger Men and Women Pro fields should be attracted to Tour of America's Dairyland as the Day 3 Race, Giro d' Grafton, has been added to the USA CRITS Calendar. Pro Men and Pro Women will be battling it out to the finish for $9,000 and $4,000 in cash, plus primes, respectively, on June 19.

Continued Schuler, "Giro d' Grafton is already wildly popular and with the added USA Crits status and purse, there is going to be some solid, aggressive riding among the Pros."

Also added to the Tour of America's Dairyland this year is the Women's 3/4 category, to engage and encourage less experienced female riders to safely compete against racers of a shared skill level on the same courses as the Pros.

In addition to Shorewood, other Wisconsin communities hosting criteriums in the second year of the Tour of America's Dairyland include Thiensville, Grafton, Appleton, Sheboygan, Waterloo, Fond du Lac, Downer Avenue on Milwaukee's Eastside, and Waukesha. Greenbush and Elkhart Lake will be home to road races, the latter of which will be held on the historic Road America racetrack.

"Presenting sponsor Wisconsin Milk Marketing Board and all of our host communities are so supportive and into these races," added Schuler. "We are absolutely pumped for this June and are going to show racers and spectators alike a crazy good time...maybe I'll even jump into the field for a race or two."

The high energy of the bicycle racing will be complemented in most communities by family-friendly activities, entertainment, a Sports Expo benefiting Racers Against Childhood Cancer (RACC), plenty of food and drink from local vendors, and much more.

Advance registration will remain open on SportsBaseOnline until June 13, 2010. Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.tourofamericasdairyland.com.

About Midwest Cycling Series, LLC

Midwest Cycling Series, LLC, organizers of the Tour of America’s Dairyland, June 17-27, 2010, comprises five avid cyclists and successful entrepreneurs including U.S. Cycling Team Olympian and Team Sports, Inc. President Tom Schuler, Olympic Road Race Trials qualifier and former Nova Cycle Sports Foundation President Bill Ochowicz, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, and Paul Weaver, founder of one of Wisconsin's longest running multi-sport teams, Team Geargrinder. Executive Director Jack Hirt, former executive director of the Bike Federation of Wisconsin, leads day-to-day operations.

About Wisconsin Milk Marketing Board

Wisconsin Milk Marketing Board, a nonprofit organization funded by the Wisconsin dairy producers, promotes the awareness and consumption of milk, cheese and other dairy products made in America’s Dairyland.

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2009 Video/Photographs available upon request.

For more information, please contact:

Lisa Downey
Marketing Communications, Tour of America’s Dairyland
Phone: 415.786.2817
lisadowney@midwestcyclingseries.com