2010 Tour of America’s Dairyland Venues Announced; Additional Cities Join Line-up

Milwaukee, WI – Promoter Midwest Cycling Series has announced the tentative venue schedule for the 2010 Tour of America's Dairyland presented by Wisconsin Milk Marketing Board. The line-up for the encore year of Tour of America's Dairyland to be held across multiple Wisconsin communities, June 17-27, 2010, will feature the following bicycle races:

Thursday, June 17: Shorewood Criterium Cycling Classic (Pro Men and Pro Women races only)
Friday, June 18: Thiensville Criterium
Saturday, June 19: Giro d' Grafton (Criterium)
Sunday, June 20: Appleton Criterium
Monday, June 21: Road Race at Elkhart Lake's Road America
Tuesday, June 22: Sheboygan Harbor Centre Family Day & Bike Race (Criterium)
Wednesday, June 23: Trek Waterloo Classic (Criterium)
Thursday, June 24: Greenbush Road Race
Friday, June 25: Fond du Lac Cycling Grand Prix (Criterium)
Saturday, June 26: Downer Classic (Criterium on Milwaukee's Eastside)
Sunday, June 27: Waukesha Carl Zach Cycling Classic (Criterium)

Tour organizers are pleased to have the majority of communities returning in 2010, with four exciting new additions. Opening day ceremonies will be held in Shorewood, a community which has long embraced cycling. Stage 2 will take riders north to another new venue, equally passionate about cycling, Thiensville. Local race organizers in Appleton were determined to be included in the 2010 Tour of America's Dairyland, and it's where racers will spend Father's Day. Families are always encouraged to accompany racers and spectators throughout the Tour as venues, in addition to high energy racing across multiple categories, will feature family-friendly activities, entertainment, a Sports Expo benefiting Racers Against Childhood Cancer (RACC), plenty of food and drink from local vendors, and much more. Also new in 2010 is the Elkhart Lake Road Race, which will be held at historic Road America.

In its inaugural year, the 2009 Tour of America’s Dairyland paid out over $85,000 in cash and primes (rider incentives) to racers of multiple categories across nine Wisconsin cities in 10 days. The 2010 Tour will once again feature Pro Men's and Women's racing across all days.

Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.tourofamericasdairyland.com.

About Midwest Cycling Series, LLC

Midwest Cycling Series, LLC, organizers of the Tour of America’s Dairyland, June 17-27, 2010, comprises five avid cyclists and successful entrepreneurs including U.S. Cycling Team Olympian and Team Sports, Inc. President Tom Schuler, Olympic Road Race Trials qualifier and former Nova Cycle Sports Foundation President Bill Ochowicz, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, and Paul Weaver, founder of one of Wisconsin's longest running multi-sport teams, Team Geargrinder. Executive Director Jack Hirt, former executive director of the Bike Federation of Wisconsin, leads day-to-day operations.

About Wisconsin Milk Marketing Board

Wisconsin Milk Marketing Board, a nonprofit organization funded by the Wisconsin dairy producers, promotes the awareness and consumption of milk, cheese and other dairy products made in America’s Dairyland.

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2009 Video/Photographs available upon request.

For more information, please contact:

Lisa Downey
Marketing Communications, Tour of America’s Dairyland
Phone: 415.786.2817
lisadowney@midwestcyclingseries.com